Script Coverage Chronicles – August 2015: Should You Write The Trailer For Your Screenplay?

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I recently took on a small but very interesting
assignment for a production company I’d worked with before.  The assignment was to write the trailer for a
movie BEFORE the screenplay was written. 
The idea was to produce the trailer in order to convince a particular
studio to make the whole film. 

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Producing a trailer as a sales tool is not a new
idea; it’s been done before, but I think usually AFTER a script has been
completed.  It got me thinking that, even
if you have no plans to produce it, writing a trailer first — before the
screenplay — might be a great way to test every idea a writer has. 

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Here are a few reasons why that may be true:

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Trailers Crystalize Story